Marquees are often associated with weddings, parties, and outdoor celebrations, but their uses extend far beyond personal events. As businesses and industries evolve, the need for adaptable, temporary spaces grows. Marquees provide the perfect solution for commercial purposes, offering flexibility, customisation, and affordability. In this blog, we’ll explore the different ways companies are using marquees to their advantage.
1. Corporate Events and Open Days
Marquees are increasingly popular for hosting corporate events, from conferences to networking events and open days. With the ability to customise the size and layout, businesses can create a branded environment that mirrors their company’s ethos. Large windows can offer an airy, open feel, while interior linings and lighting create an upscale look.
For open days and product launches, marquees are a great choice as they can be set up in almost any location, including right outside your business, to capture the attention of passing customers. Their temporary nature allows businesses to construct unique pop-up spaces for a limited period, creating excitement and buzz around the event.
2. Exhibitions and Trade Shows
Exhibitions and trade shows require large, flexible spaces to accommodate numerous exhibitors and visitors. A marquee offers a customisable, weatherproof solution, whether you’re planning an indoor exhibition or need additional space for an outdoor event. Different sections can be designed for booths, stages, and catering areas, all under one roof. For added branding, marquees can be dressed with corporate colours, banners, and signage, offering an immersive experience for attendees.
3. Construction Site Facilities
In the construction industry, marquee hire is often essential. As a project site evolves, the need for temporary offices, break rooms, and storage facilities grows. Marquees offer a quick, flexible, and weather-resistant solution for these on-site needs. They can be fitted with heating or air conditioning, lighting, and secure access points, ensuring that workers have a comfortable and functional space to work or rest, no matter the weather conditions.
4. Pop-Up Retail Spaces and Markets
Pop-up retail is booming, and marquees are playing a huge role in this trend. Retailers are increasingly using marquees for seasonal shops, market stalls, and promotional events. From Christmas markets to summer sales, the flexibility and mobility of marquees allow brands to reach customers in high-traffic areas. They’re also ideal for businesses looking to test a new location without committing to a long-term lease.
5. Film and TV Production
Film and TV productions often require temporary spaces for makeup, wardrobe, catering, or equipment storage. Marquees provide a versatile, secure solution for the industry, especially when shooting on location. Easily set up and dismantled, they offer an ideal workspace for the crew that can adapt to the often unpredictable schedules and demands of a shoot.
6. Emergency and Temporary Solutions
Marquees are also invaluable in emergency situations, providing immediate temporary structures for hospitals, vaccination centres or shelters. They’re used by businesses and governments alike for medical triage centres, testing stations, and overflow spaces. This use became particularly prominent during the COVID-19 pandemic when the need for rapid deployment of extra capacity in health care was critical.
7. Hospitality Extensions
Restaurants, cafes, and bars have turned to marquees to increase their capacity, especially in response to outdoor seating demands during the pandemic. They’re used to create weatherproof outdoor dining areas, private event spaces, or beer gardens, allowing businesses to operate at higher capacities year-round.
8. Festivals and Large Outdoor Events
For festivals, exhibitions, and concerts, marquees provide essential structures for ticket booths, merchandise stalls, food vendors, and VIP areas. Their size, versatility, and durability make them a staple at large outdoor gatherings, ensuring the event can proceed regardless of unpredictable weather conditions.
Why Choose Marquees for Commercial Use?
- Cost-Effective: Hiring a marquee is often more affordable than renting a permanent venue.
- Customisable: From branding to size and layout, marquees can be tailored to fit your exact needs.
- Scalable: Whether you need a small space for a pop-up store or a large area for a corporate event, marquees can scale up or down depending on your requirements.
- Weatherproof : Modern marquees are designed to handle various weather conditions, offering protection from wind, rain, or sun.
- Quick to Deploy : Marquees can be set up quickly and dismantled just as fast, perfect for businesses that need temporary solutions on short notice.
Marquees are no longer just for weddings and parties. Their adaptability, size, and customisability make them an excellent choice for commercial purposes across a variety of industries. Whether you’re hosting a corporate event, launching a product, or setting up a temporary office on a construction site, marquee hire can offer the perfect solution.
If you’re considering corporate marquee hire for your next commercial project or event, get in touch with us at Melody Corporation. With over 25 years of experience and a range of marquee sizes plus marquee accessories, we’re here to help you find the ideal temporary structure for your business needs.
